Meet Jasmin Ortega 

Meet Jasmin Ortega, the owner of La Belle Esthetics (@labelle.esthetics) in Reedley, California. Jasmin is a passionate, empowering and ever-evolving esthetician with over 4 years of experience in the beauty industry. From brows to full-body services, she loves all things waxing but specializes in Brazilians, where her expertise and attention to detail truly shines. Known for delivering services that prioritize both comfort and confidence, Jasmin has created a safe, elevated space where women feel genuinely cared for.

What inspired you to become an esthetician?

Working with the human body is incredibly rewarding! I love seeing firsthand how esthetics can boost someone’s confidence and help them feel more comfortable in their own skin. Beyond the treatments themselves, it’s about creating a safe, welcoming space where clients can practice self-care, and feel truly cared for.

Why did you decide to start your own business?

I decided to start my own business because I was searching for freedom, alignment, and the opportunity to create meaningful impact. When I became a mom, my priorities changed, and being present for my family while building something purposeful became essential. I was also motivated to break generational cycles and was willing to take the leap of faith for myself and my family. Starting my own business brought my mission to life, to inspire confidence, empower through education, and create change by providing a safe, elevated space for intentional self-care.

What is your favorite service to perform and why?

My favorite service is Brazilian waxing because it allows me to build trust, educate my clients, and help them feel confident in their own skin. It’s amazing the impact something as simple as a wax can have in the way someone carries themselves afterward.

Tell us about the biggest challenge you've faced while running your own business. How do you cope?

One of the biggest challenges I’ve faced has been learning to carry multiple roles at once without losing myself in the process. Growth often came with pressure, long hours, and moments of self-doubt. I’ve learned to navigate it by grounding myself in my purpose: creating a safe space, inspiring confidence, and continually investing in my craft. Giving myself grace, staying consistent, and leaning on routines (and great aftercare) has helped me grow sustainably without burning out. I’m also grateful for communities like Bushbalm PRO that champion and support estheticians every step of the way.

What business goals have you set for yourself this year, and how do you plan to achieve them?

My focus this year is intentional growth, including expanding my clientele, elevating my brand, and building long-term success through thoughtful strategy, consistency, and exceptional client care. I’m committed to refining my craft, strengthening client relationships, and creating an experience that continues to set my business apart.

What is one business tool you can't live without?

One business tool I can’t live without is GlossGenius. It keeps my business organized, professional, and stress-free. Having the right systems in place makes growth feel more manageable and attainable, not just for me, but for other estheticians as well.

How and when did you discover Bushbalm? Why did you choose to carry us?

I discovered Bushbalm early in my esthetics journey while searching for effective, results-driven solutions for ingrowns and post-wax care. I chose to carry Bushbalm because the products deliver real, visible results, align with my values, and allow me to confidently educate my clients while supporting their skin long after their appointment. It’s a brand I trust in the treatment room and genuinely feel good recommending.

Which Bushbalm product is most popular at your salon? Why do you think that is?

What can I say? All of them! Bushbalm products consistently perform well in the salon, but Bermuda is definitely the most requested. Clients love it because it helps improve the appearance of pigmentation, calms the skin, and prevents ingrowns, making it a favorite for visible, long-term results.

What do you enjoy most about the Bushbalm Pro community?

What I enjoy most about the Bushbalm PRO community is how genuinely they recognize and support hardworking estheticians who truly put in the work. It feels like a community that celebrates growth, dedication, and professionalism. They provide valuable resources that empower both the professional and the client, making it easier to stay educated, grow with confidence, and consistently deliver exceptional results behind the chair.

What advice would you give to new estheticians entering the field?

My advice to estheticians entering the field is to trust the process, be patient, and stay focused on your own unique journey. It’s easy to get distracted by comparison or outside noise, but real growth happens when you stay grounded in your vision and committed to your craft. Keep showing up, stay driven, and invest in yourself consistently. With dedication, and faith in your abilities, you’ll build something meaningful and lasting!