This privacy policy ("Privacy Policy") explains how Bushbalm Inc. (“Bushbalm,” “we,” “our,” or “us”) collects, uses, processes, discloses, and retains your personal data when you:

• Access or use our websites, professional portals, and any applications or products that display this Privacy Policy;
  
  

• Send, access, or use any email, text, or other electronic messages between you and Bushbalm;
  
  

• Engage with our customer service, professional account team, education programs, events, or social media; and/or
  
  

• Order or purchase any Bushbalm professional or retail products or services (collectively, the “Services”).
  
  

Please review this Privacy Policy carefully. Our privacy practices are subject to applicable laws in the jurisdictions in which we operate.

IF YOU DO NOT CONSENT to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy, do not use the Services and do not provide us with any personal information.

If you are accessing the Services outside of Canada, you are responsible for ensuring your use complies with all applicable laws of that jurisdiction.

Revisions to this Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will revise the “Effective Date” above. For material changes, we may provide additional notice (e.g., homepage notice or email). Your continued access or use of the Services after such updates constitutes acceptance of the revised Privacy Policy.

Any changes apply to personal data collected prior to and after the updated Privacy Policy’s effective date.

Our Commitment

We prioritize your privacy and are committed to protecting your personal information. We do not sell or disclose your information to third parties except as described in this Privacy Policy. This document explains how we collect, use, and safeguard your information, and outlines your choices regarding your data.

Collection of Personal Data

“Personal data” means information defined as personal information under applicable privacy laws. The personal data we collect depends on your interactions with us.

Personal Data You Provide Directly to Us

Profile Data

Information you provide when creating a professional account, placing an order, or filling out a form, such as:

• Name
  
  

• Email address
  
  

• Phone number
  
  

• Business or mailing address
  
  

• Account login credentials
  
  

• Professional license information (if applicable)
  
  

• Preferred language
  
  

Demographic Data

Collected when completing surveys, forms, or participating in Bushbalm events, programs, or promotions.

Transaction Data

Information related to product purchases or professional orders, including:

• Products or services purchased
  
  

• Order details and delivery information
  
  

• Payment method and billing details
  
  

• Information related to returns or exchanges
  Bushbalm works with third-party payment processors to collect and process payment information.
  
  

Communications Data

Collected when you contact us, sign up for professional communications, or interact with us via email or social media.

User Content

Information or content you submit, including:

• Reviews, feedback, and product preferences
  
  

• Professional skincare or service-related information voluntarily shared with us
  
  

• Images or text submitted in connection with programs, events, or trainings
  
  

Personal Data We Collect Automatically

Device and Network Data

Such as IP address, browser type, operating system, device identifiers, screen resolution, and network information.

Usage Data

Collected through cookies, analytics tools, and similar technologies, including:

• Pages viewed
  
  

• Time spent on site
  
  

• Clicks and navigation patterns
  
  

• Search queries
  
  

• Interactions with emails or ads
  
  

Audio and Sensory Data

For example:

• Audio recordings from customer service calls
  
  

• Video recordings if you participate in Bushbalm events or educational sessions
  
  

Location Data

Approximate or precise location based on device settings. You may disable location access, though certain features may not function fully.

Personal Data We Collect from Other Sources

We may also receive personal data from:

• Publicly available sources
  
  

• Shipping carriers providing updated address information
  
  

• Third-party platforms (e.g., Instagram, Facebook, LinkedIn) according to your permissions
  
  

• Service providers, analytics partners, or marketing partners
  
  

• Fraud prevention or verification services
  
  

Personal Data We Derive

We may draw inferences about you based on other information, such as:

• Product preferences
  
  

• Purchasing patterns
  
  

• Geographic region
  
  

Use of Personal Data

We use personal data to:

• Provide Products and Services including processing and fulfilling orders
  
  

• Manage Professional Accounts and authenticate users
  
  

• Communicate with You regarding orders, returns, or support inquiries
  
  

• Respond to Requests and provide customer service
  
  

• Marketing & Advertising (with your consent)
  
  

• Offer and Administer Events & Education Programs
  
  

• Conduct Research and Development for product and service improvements
  
  

• Personalize Experiences on our website or communications
  
  

• Ensure Security and Prevent Fraud
  
  

• Debug or Troubleshoot Issues
  
  

• Fulfill Legal Obligations
  
  

• Other Reasonable Purposes related to operating and improving our Services
  
  

Disclosure of Personal Data

We may share personal data with:

Service Providers

Including logistics, payment processing, IT, analytics, marketing, and customer support vendors.

Professional Advisors

Legal, accounting, insurance, or compliance advisors.

Law Enforcement or Legal Authorities

When required to comply with laws, regulations, subpoenas, or protect the rights and safety of Bushbalm and its users.

Other Users / Public

For example, if you publish reviews or testimonials.

Business Transactions

In connection with merger or acquisition evaluations.

Aggregated or De-Identified Data

Which cannot identify you.

We do not sell personal data.

Advertising and Analytics Services Provided by Others

We may allow third-party analytics and ad services (e.g., Google, Meta) to collect information about your behavior on our Services via cookies and tracking technologies. This helps us measure performance and customize marketing.

Data Security

Bushbalm uses physical, technical, and administrative safeguards designed to protect your personal data from unauthorized access, loss, or misuse.

Data Transfers and Retention

Data Transfers

Your data may be processed in Canada, the United States, or other jurisdictions where our service providers operate. We take steps to ensure comparable protection of your personal data.

Data Retention

We retain personal data only as long as necessary for the purposes described, or as required by law.

Third-Party Sites

Our Services may link to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.

Your Choices

Access, Corrections, and Deletions

You may request access or correction of your personal data by contacting our Privacy Officer.

Withdrawal of Consent

You may withdraw consent to data collection or processing, subject to legal or contractual obligations.

Managing Communication Preferences

You may opt-out of marketing communications via unsubscribe links or by contacting us. Transactional messages will still be sent.

Cookies and Tracking

You may disable cookies through your browser, though this may affect website functionality.

Minors

We do not knowingly collect personal data from individuals under the age of 16. If we learn such information was collected, it will be deleted promptly.

Challenging Compliance / Contacting Us

If you have questions or concerns about how we handle your personal information, please contact our Privacy Officer:

Attn: Privacy Officer
Bushbalm Inc.
Address: 302-2934 Baseline Rd. Ottawa ON. K2H1B2
Email: privacy@mybushbalm.com

You may also contact the appropriate privacy oversight authority:

• Office of the Privacy Commissioner of Canada: 1-800-282-1376
  
  

• If located in Alberta, British Columbia, or Quebec, contact your provincial privacy authority:
  
  

• BC OIPC: 1-250-387-5629
  
  

• Alberta OIPC: 1-888-878-4044
  
  

Quebec CAI: 1-888-528-7741