Bushbalm was born on a honeymoon in 2016. One of our founders experienced razor burn and had a simple thought: no one should have to deal with this. We launched shortly after with a small, focused assortment designed to treat ingrown hairs and irritation — and people loved it.

As the brand grew, something unexpected happened. Estheticians began hearing about Bushbalm through their own clients. Once they tried the products, they were hooked. It became clear there was a gap in the industry: professionals needed better, more specialized aftercare solutions they could trust and recommend.

In 2020, we formalized that commitment with the launch of Bushbalm PRO — a program built specifically for estheticians, with access to professional backbar, exclusive products, education, and ongoing support.

Today, Bushbalm operates as a professional-first brand within a larger ecosystem. We invest in building brand awareness through retail and digital channels so more clients discover and trust Bushbalm before they ever step into your treatment room. That awareness works hand-in-hand with your services — helping you convert faster, retail more effectively, and build long-term client loyalty.

In short, we grow the brand to grow your business. Retail expands reach, while our professional program ensures you have the tools, products, and support to deliver the best experience possible.

We’re building Bushbalm to drive clients into your treatment room — and give you everything you need to keep them coming back.