2026 October Newsletter
Olivia Kerwin
Okay PROs... it’s happening. 👀 After months of waiting, teasing, and keeping a lot of secrets, the PRO Summit is officially here! Our biggest event of the year is right around the corner, and we’re getting ready to reveal what’s next for Bushbalm PRO. And because October clearly wasn’t busy enough 😅, we’ve also packed this month full with new resources, exclusive education, and plenty of ways to level up your business. 📚
Buckle up, PROs, you’re going to want to keep scrolling.
In today’s edition:
🎉 October Esthetician of the Month
👀 Summit Is Sold Out… But You’re Still Invited
💻 Your PRO Account, All in One Place
🎉 October Esthetician of the Month - Gladys Villanueva
Meet Gladys, the proud owner of Bonita Beauty Bar in Wenatchee, Washington. With six years of experience, Gladys is a passionate business owner and esthetician specializing in full-face and body waxing.
Gladys brings education, personality, and plenty of laughs to her online community, earning her a loyal following of over 427K on TikTok and 39K on Instagram. Through relatable waxing content and education in both English and Spanish, she’s created a space where her “Bonitas” can feel informed, represented, and confident in their skin.
🗓️ Want more from Gladys?
Check out her Instagram @bonita.beauty.bar_. Keep an eye on our socials to see Gladys’s Estie of the Month Spotlight Reel.
👀 Summit Is Sold Out... But You’re Still Invited
Summit tickets may officially be sold out, but the celebration isn’t stopping there! 🎉 Join us virtually on October 4 at 7 PM EST as we bring Gala Night straight to you with a special one-hour livestream.
Tune in for an exclusive first look at what’s ahead for Bushbalm PRO in 2027, including new product reveals and exciting program enhancements. 🤭 Plus, we’ll unveil our final BCRF donation total and celebrate the incredible impact our PRO community has made together. 💗
We’ve been keeping a few exciting things under wraps, and it’s finally time to let you in. Grab your popcorn, because this is your virtual front-row seat to what’s coming next. RSVP now to save your spot!
💻 Your PRO Account, All in One Place
Your Bushbalm PRO Account Portal got a glow-up ✨ with a fresh new look, easier navigation, and everything you need in one place. Manage your orders, Auto Ship, Club Bare Rewards, and Studio Locator profile in just a few clicks. It’s a simpler, more seamless way to stay on top of all things Bushbalm PRO. Access your Account Portal today and take a look around!
🎁 More Points = More Perks
Have your Club Bare points been piling up? It might be time to treat yourself. 🛍️ Redeem your points for Bushbalm favourites, including PRO-exclusive aprons and totes or select Ingrown Hair Oils for your studio stash. And that’s just a peek at what’s up for grabs. Whether you’ve been saving your points or forgot they were there (we won’t tell 🤭), now’s the perfect time to see what you can redeem. Head to Club Bare Rewards and turn those points into perks!
🛍️ Retail Webinar in a NEW style
We have an exciting new webinar coming your way this month, and you definitely won’t want to miss it. 😉 Introducing Rethinking Retail: Selling Starts in Service. This isn’t your typical webinar, it’s a podcast-style session with Bushbalm’s Top Retailer of 2025, Samantha Mackenzie (@sugrsugrottawa), packed with her best retail tips and tricks to help you sell with confidence and get ahead of the BFCM + holiday rush. 💗 Save Your Spot →
🚨 On Your Radar
🍋 Wild Mint and Lemon SOLD OUT
Our Limited Edition Dark Spot Wild Mint & Lemon Oil and Scrub have officially SOLD OUT! If you got your hands on them this summer, we hope you and your clients loved every last drop. If you missed out, consider this your lesson 😉 When we say limited edition, we mean limited edition. But don’t worry, we’re not done yet. One more limited-edition scent is coming your way before the end of the year. 👀 More info below!
🍪 Something Festive is coming…
We’ve got a little something sweet in the works for the holiday season, and that’s all we’re saying for now. 🎄 Stay tuned, you’ll definitely want a taste of what we’ve been working on. Join the scent waitlist today!
📲 Your Marketing Hub got an upgrade
Our Marketing Assets Page just got a major upgrade! Finding the content you need to promote your retail products is now easier than ever, with assets organized and ready when you need them. Download your assets today!
💌 National Estie Day is this month!
Esties, mark your calendars for October 15 because we’re celebrating you! We have something extra special planned to show our appreciation for all that you do. Keep an eye on our socials, you’ll want to be there.
📚 Upcoming Webinars
We’ve got a busy month ahead, PROs! 👀 October is packed with live demos, expert education, PRO tips, and can’t-miss conversations. 🗓️ See what’s coming up and save your spot!
👀 Bushbalm PRO Insider Summit — Product Reveal & Program Enhancements
Sunday, October 4 @ 7:00 PM EST
Couldn’t make it to Summit? Join us virtually for a one-hour sneak peek at what’s coming to Bushbalm PRO in 2027, including product reveals, program enhancements, limited-edition scents, tradeshow plans, and more. Reserve Your Spot →
🧴 Product Knowledge – Tuesday, October 6 @ 1:00 PM EST
Get to know Bushbalm’s full backbar and aftercare lineup, from hero ingredients to product uses and client concerns. You’ll learn a complete in-service protocol you can start using right away, followed by a live Q&A with our Education and Customer Support teams. Save Your Spot →
💜 FREE Hybrid Brazilian Wax Demo – October 14 @ 1 PM EST
Ready to learn how you can use both soft and hard wax in one service? Join Bushbalm’s In House Estie, Bri for a Hybrid Brazilian wax demo, featuring both Bushbutter and Bushbeads. Bri will walk through what makes this new in-service product unique, share key product education, and demonstrate her expert waxing techniques and approach to client care. You'll also have the opportunity to ask your burning questions during the live Q&A. Save Your Spot →
🛠️ FREE Orientation + Success Tools – October 20 @ 1 PM EST
Join Bushbalm’s Account Management Team and learn where to go for support, how to make the most of your Pro benefits, and who to reach out to whenever you need a hand! This webinar is designed to set new professional accounts up for success from day one. Save Your Spot →
🛍️ FREE Rethinking Retail: Selling Starts in Service – October 20 @ 1 PM EST
Get holiday retail-ready with Bushbalm’s Top Retailer of 2025, Samantha Mackenzie! In this podcast-style webinar, Samantha is spilling her best retail tip and tricks to help you sell with confidence, boost your retail game, and get ahead of the BFCM + holiday rush. Save Your Spot →
✨ FREE Brazilian Wax Demo – October 26 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim as she performs a full Brazilian wax on a model using our viral Bushbeads Premium Hard Wax and Hydrogel Vajacial Mask. Watch her break down key product features that help you achieve flawless results. This is your chance to observe and ask all your burning questions! Save Your Spot →