Fall back in love with your routine. 🍂🩷 A new season is the perfect excuse to refresh your backbar, rediscover your go-to aftercare routines and head into fall feeling inspired! From officially welcoming Bushbutter Premium Soft Wax to the family 🧈, to getting ready for our biggest PRO event of the year… There's a LOT happening at Bushbalm PRO this month. 👀
Grab your Pumpkin Spice Latte (or your wax pot 😉) and let’s get into it! ☕🍂
In today’s edition:
🎉September Esthetician of the Month
🧈 Bushbutter Is Officially Here
🎗️ Pink Wax, Lasting Impact
✈️ 2026 Tradeshow Season Recap
🎉 September Esthetician of the Month:
Meet Janice — the proud owner of Andrea’s Refined Esthetics in Santa Rosa, California. With 6 years of experience, Janice is a passionate business owner and esthetician specializing in facials and Brazilian waxing.
Janice’s authenticity and kindness create a sense of trust and confidence among her clients, and has earned her a loyal following of 1.5M on TikTok and 301K on Instagram.
🗓️ Want more from Janice?
Check out her Instagram @janice.andrea_. Keep an eye on our socials to see Janice’s Estie of the Month Spotlight Reel.
🧈 Bushbutter Is Officially Here
Our Bushbutter Early Access Launch Party was butter than we ever imagined! 🧈✨ Thousands of estheticians joined us LIVE for a night of community, education, exclusive perks and a Bushbutter demo we definitely won’t forget. Our very own CEO, David, got his chest waxed by Bushbalm PRO Sharmi of @silkwaxbarottawa. 👏
And esties spread the love FAST. More than 2,000 tins of Bushbutter were purchased during the livestream alone! We couldn’t have dreamed up a better way to kick off our biggest launch of the year. 🥹💛
If you missed the party, you can click here to watch it back!
Now, Bushbutter Premium Soft Wax is officially available to shop! Designed for speed, precision and consistency, this hypoallergenic soft wax glides effortlessly onto the skin, grips hair securely and removes cleanly with minimal residue. From larger body areas to precise facial waxing, Bushbutter helps you work confidently (and efficiently) through every service.
Ready to butter up your backbar? 🔥 Save up to 25% when you shop Bushbutter in bulk.
🎟️ The Event Of The Year
Esties, this is your sign to join us at the Bushbalm PRO Insider Summit, October 4–5 in Toronto, Canada! 📣🇨🇦 This is WAY more than a weekend away… we’re bringing together estheticians from across North America for two unforgettable days of education, connection and inspiration, designed to help you grow your business alongside the best in the industry. ✨
Your $250 ticket is much more than just a seat in the room. 👀 We’re talking:
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Exclusive Bushbalm PRO Summit merch
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Professional products to take home
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Welcome Gala dinner + breakfast, lunch, snacks and drinks
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Four live waxing demos
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Expert-led panels + business education
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Networking with estheticians from across North America
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Exclusive access to our 2027 product roadmap
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Interactive activations and experiences all weekend long
And did we mention the value?! $250 ticket. $800+ USD / $1,000+ CAD in value. One unforgettable weekend.
If you’ve been thinking about joining us, consider this your sign. We’d LOVE to see you there! 😍 Secure your tickets here!
🎗️ Pink Wax, Lasting Impact
Limited-Edition Pink Bushbeads Premium Hard Wax is officially SOLD OUT! 🩷What started as a limited-edition launch in support of the Breast Cancer Research Foundation became so much bigger. With 10% of the purchase price from every bag donated to BCRF, our PRO community came together to make an incredible impact.
Thanks to YOU, we didn’t just reach our fundraising goal, we greatly surpassed it! To every estie who purchased Pink Bushbeads, used it in their services or helped spread the word, THANK YOU!
Pink Bushbeads may be gone, but the impact lives on. Stay tuned as we reveal our final BCRF donation at the PRO Insider Summit this October! 🎗️
✈️ 2026 Tradeshow Season Recap
And just like that, our 2026 Tradeshow Season has officially come to an end! 🥹🩷
This year, we took Bushbalm PRO on the road to six incredible shows across New York, Philadelphia, Toronto, Dallas, Las Vegas and Long Beach! 📍 From reconnecting with familiar faces and welcoming new esties into the Bushbalm PRO community, nothing beats meeting you IRL, talking all things waxing and sharing our latest launches with you!
A HUGE shoutout to the incredible educators who helped teach our Smoothest Brazilian class throughout the season: Kimberly Avalos in New York and Las Vegas, Anisha Davis in Dallas and Brigitte Barrios in Toronto. 👏 Thank you for sharing your expertise, bringing the energy and helping us bring Bushbalm PRO education to estheticians across North America.
To everyone who stopped by our booth, attended a class or simply came over to say hi, THANK YOU! 🫶 See you in a city near you in 2027! 👀✈️
🚨On Your Radar
🎂 Bushbeads Turns Two – Can you believe it’s been two years since the launch of Bushbeads Premium Hard Wax?! 🥹To celebrate two years of smooth pulls, happy clients and a whole lotta Bushbeads, we have something special planned for our PRO community.
We can’t spill all the details just yet, but let’s just say you’ll want to keep a close eye on your inbox mid-month. 👀 Trust us, you won’t want to miss this one.
🛍️ Take Your Retail To New Heights – Our NEW Retail Riser is designed to give your Bushbalm display a little extra oomph, adding height and dimension while keeping your setup sleek and polished.
Compact but eye-catching, it’s perfectly sized to showcase an Oil + Scrub duo, with or without their boxes. Plus, non-slip rubber feet keep everything securely in place. Shop the Retail Riser here, or redeem with your Club Bare points the next time you check out! 🛒
💚 Wild Mint & Lemon Won’t Last – This limited-edition scent is selling FAST! Designed to improve the look of dark spots and uneven skin tone, pair it with Radiant Reset Toner Pads or After Dark Brightening Gel for the ultimate bright + smooth routine. ✨
And here’s the zest part 🍋 save up to 10% when you bundle the Wild Mint & Lemon Oil + Scrub together!
📍Get On The Map – Our Store Locator connects clients with Bushbalm PROs in their area, helping you get discovered and grow your bookings. Plus, Pink Wax carriers will be featured as BCRF Pink Wax Partners. 💕Get listed today.
💻 Upcoming Webinars
🎓 Product Knowledge Webinar – September 8 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Nancy for a deep dive into our full product collection. Click here to sign up.
💜 FREE Hybrid Leg Wax Demo – September 16 @ 7 PM EST
Ready to learn how you can use both soft and hard wax in one service? Join Bushbalm’s In House Estie, Bri for a Hybrid leg wax demo, featuring both Bushbutter and Bushbeads. Bri will walk through what makes this new in-service product unique, share key product education, and demonstrate her expert waxing techniques and approach to client care. You'll also have the opportunity to ask your burning questions during the live Q&A. Click here to sign up.
* For the first time ever, we're hosting a wax demo webinar later in the day. If you haven't been able to make it before, we hope you can make this one!
🛠️ FREE Orientation + Success Tools – September 22 @ 1 PM EST
Join Bushbalm’s Account Management Team and learn where to go for support, how to make the most of your PRO benefits, and who to reach out to whenever you need a hand! This webinar is designed to set new professional accounts up for success from day one. Click here to sign up.
✨ FREE Brazilian Wax Demo ft. Vajacial Add On – September 28 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim as she performs a full Brazilian wax on a model using our viral Bushbeads Premium Hard Wax and Hydrogel Vajacial Mask. Watch her break down key product features that help you achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up.