January Newsletter

Happy New Year, esties! 🥂2025 is here, and we’re ready to shine with you! It’s time to refresh your supplies, revamp your goals, and take your services to the next level. From our first limited-edition scent of the year to must-attend events and inspiring estie features, we’ve packed this newsletter with everything you need to start strong. Let’s toast to a year full of smooth skin, happy clients, and endless success! ✨💼💖

In today’s edition: 

    January Esthetician of the Month 💘

    Meet Allison Buzulchuck, Maine's own beauty boss and the brains behind Aesthetics by Allie! With 16 years of experience under her belt, Allison isn't just an esthetician—she's a confidence booster. Having battled acne herself, she knows firsthand the impact clear, healthy skin can have. That personal experience ignited a passion for helping others feel their absolute best. While Allison offers a range of services, she's a true whiz at Brazilian waxing, empowering women to feel comfortable and confident in their own skin. Always eager to share her expertise, she's even planning to launch Brazilian waxing classes for fellow estheticians. As a proud Bushbalm Pro, Allison swears by their Premium Hard Wax and Ingrown Oil for delivering top-notch results. For Allison, it's all about empowerment, authenticity, and helping everyone shine from the inside out.


    Check out Allison’s Business Instagram to learn more about her team and her business.

    Join our January Estie of the Month, Allison, and Brand Marketing Manager, Kiana, live on Instagram @bushbalmpro January 20th at 12PM Eastern Time for a deep dive into Allison’s interview questions.

    First NEW Limited Edition Scent of 2025 😍

    Start the year with a sparkle! ✨ Our first Limited-Edition Scent of 2025 is almost here, and trust us—this duo is worth celebrating. Can you guess what the scent might be?

    Be the first to snag this must-have new year launch by joining the waitlist today! 🛍️

    Stay tuned to your inbox and our socials for the big reveal. You won’t want to miss this bubbly new addition! 💖

    2025 Tradeshow Schedule ⭐️

    Tradeshows are BACK, and we couldn’t be more excited! 🤍 We're kicking off the year with a bang at IECSC New York, March 23-25, and we can’t wait to connect with you in person. Are you planning to attend? Let us know—we’d love to meet you!

    If New York isn’t on your calendar, don’t worry. Here’s our full 2025 tradeshow lineup. Find us at a show near you and let’s make this year unforgettable together!

    On Your Radar 🚨

    Monthly Esthetician Feature: We love celebrating our amazing estie community, and 2025 is no exception! Each month, we’ll spotlight one esthetician, sharing their story and expertise with our audience. Want to be featured? Fill out our NEW 2025 form and tell us all about yourself!

    If selected, you’ll be showcased on our site for the entire month and join us for a special IG Live with our Brand Marketing Manager to dive deeper into your story. This is your chance to shine—so don’t hold back! 🌟

    ACCESS Esthetician of the Month Form 

    Give $50, Get $50💸: Love Bushbalm? Share the love—and get rewarded! 🤑 Our referral program through Club Bare lets you and your Estie Besties earn big. Simply refer someone looking to expand their retail offerings, and you’ll both get $50.

    Click here and scroll to the bottom of our loyalty page to learn how you can grow your community and your wallet. Let’s win together! 💕

    Industry Insights 💕

    Valentine's Day is soon  💌 Though it’s still January, the countdown to Valentine’s Day has begun! Remind your clients that now is the perfect time to prepare for smooth, glowing skin by pausing shaving and letting their hair grow for the next 3–4 weeks.

    Did you know? Valentine's Day spending reached an impressive $25.8 billion in 2024, according to the National Retail Federation, and the trend is expected to rise in 2025. This makes it a key moment for your business to help clients feel their best for the season of love.


    Upcoming Events and Webinars 👩‍💻 

    Product Knowledge Webinar – January 14th @ 1 PM EST: Are you ready to elevate your service room? Join this one-hour webinar led by Bushbalm Product Expert, Delian and Brand Manager, Kiana to learn all about our new product launch. Click here to sign up. 

    Hydrogel Vajacial Demo for Estheticians – January 27th @ 1 PM EST: Transform Your Waxing Services with Vajacials and discover the future of intimate waxing with Bushbalm Pro's hydrogel Vajacial demo. Join Bushbalm’s In-house Esthetician Kim (@_waxjunkie) for a live demo of her using the new Bushbeads Premium Hard Wax and Hydrogel Vajacial Mask. Click here to sign up.

    Instagram Live – January 20th @ 12 PM EST: Join our January Estie of the Month and Brand Marketing Manager, Kiana, live on Instagram @bushbalmpro for a deep dive into Allison’s interview questions. 

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