April Newsletter
Spring break might be over, but the busy hair removal season is just getting started! This month, we’re celebrating estheticians, recapping our NYC tradeshow and exclusive cocktail event, and sharing exciting updates—including the return of Watermelon Sugar as a permanent part of our collection.
Read on for everything you need to know, including how to get featured in Esthetician Takeover Week and our upcoming events!
In today’s edition:
💜April Esthetician of the Month
Elda Alceme aka Waxing Queen Adventures on social media, has spent over 11 years in the beauty industry, helping clients feel confident in their skin. Inspired by her mother and sister’s PCOS journey, she pursued esthetics to make a difference.
Based in West Palm Beach, Florida, Elda took the leap into entrepreneurship after years at EWC, craving independence and creative freedom. Her favorite service? Brazilian waxing—because every woman deserves that feeling of confidence!
Now, she’s focused on growing as a content creator and influencer, sharing her expertise online. One tool she swears by? Busheads hard wax—a content creator’s dream! At her salon, Bushbalm’s Vajacial masks are a client favorite for their instant results.
Check out Elda’s social media accounts to learn more about her and her business: Instagram and TikTok.
Join April Estie of the Month and Brand Marketing Manager Kiana, live on Instagram @bushbalmpro on April 14th at 12PM Eastern Time for a deep dive into Elda’s interview questions.
📍IECSC NYC Recap
A huge thank you to all the Bushbalm Pros who stopped by our booth at IECSC NYC! This was our first time showcasing Bushbeads Premium Hard Wax at a show, and we were blown away by the amazing feedback.
A special shoutout to our In-House Esthetician, Kim, for her incredible wax demos—she did everything from underarms to even a bum wax right at our booth! If you missed her in NYC, don’t worry—she’ll be joining Bushbalm Pro at IECSC Vegas at the end of June for more live demos.
We were also thrilled to have our April Esthetician of the Month, Elda (aka @WaxingQueenAdventures), make a special guest appearance on Day 3. She brought the energy and performed some incredible demos!
Stay tuned for more event updates, and we hope to see you at our next show! ✨
🍸Wax In The City Event
After an exciting first day at IECSC NYC, the Bushbalm Pro team hosted an exclusive cocktail event to celebrate and connect with our amazing esthetician community. It was an incredible evening filled with great conversations, networking, and of course, delicious drinks!
We loved hearing your feedback, sharing industry insights, and getting to know the pros who make Bushbalm what it is. A huge thank you to everyone who joined us and made the night so special!
Missed the event? Check out the highlights in our event video.
🚨On Your Radar
🍉Watermelon Sugar is here to STAY: Last month we brought back our most viral scent, Watermelon Sugar Ingrown Hair Oil and Scrub and guess what? It’s now part of our core collection so it’s not going anywhere. That said, it is time for you to act fast because the Buy 20 Get 4 Free offer will only be available for two more weeks so be sure to jump on those savings before they’re gone.
📍Tradeshow SZN: We’re headed to ESI Toronto on May 4-5! We will be hosting a Vajacial and Wax Demo class on the Sunday at 1pm in room 206-B. Join Bushbalm Pro Esthetician Brigitte for a live demo as she showcases the ultra-gentle Bushbeads Premium Hard Wax and applies the soothing Hydrogel Vajacial Mask on a model. Learn how this quick, no-fuss treatment can enhance client comfort, reduce post-wax irritation, and increase your profitability in the treatment room. It’s first come first serve so be sure to secure your spot.
Our team will be waiting for you at booth 1426 where we will have a ton going on:
✔️ Free Wax Demos – See Bushbeads in action
✔️ Show Specials – Exclusive deals just for attendees
✔️ A Free Gift with every purchase
🤍Esthetician Take Over Week: April 21-27 is our Esthetician Take Over Week on our @bushbalm account. This dedicated week is all about showcasing our incredible Bushbalm Pro community. We'll be featuring estheticians, sharing expert hair removal tips, and helping our audience prep for the warmer days ahead.
👩💻Upcoming Events and Webinars
🎓 Product Knowledge Webinar – April 8 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian and Brand Manager Kiana for a deep dive into our full product collection. This 45 min session will give you all the details you need to maximize results for your clients! Click here to sign up.
📢 Instagram Live – April 14 @ 12 PM EST
We’re going live on @bushbalmpro! Tune in as April Esthetician of the Month and Brand Marketing Manager Kiana chat about Elda’s journey to becoming a successful esthetician and content creator. Set a reminder—you won’t want to miss it!
🛍️Retailing Strategy 101 – April 21 @ 1 PM EST
Struggling to move your retail products? Bushbalm Pro Expert Julie is here to help! Join this 45-minute webinar to learn proven strategies that enhance your clients' retail experience and drive sales—without feeling too salesy. Don't miss out on expert tips to boost your retail success! Click here to sign up.
✨ FREE Wax Demo for Estheticians – April 28 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim for a live waxing demo while she breaks down all the must-know features of our new hard wax. This is your chance to observe and ask all your burning questions! Click here to sign up.