August Newsletter
The sun’s still blazing, the books are stacked, and your wax pots haven’t cooled down yet — welcome to the August hustle! Whether you're in full swing with back-to-school Brazilians or taking advantage of every Pro perk before fall hits, this is your time to shine ✨
From smooth skin to smooth systems, we’re here to help you finish the summer strong and set the tone for a record-breaking season ahead. 🤎
In today’s edition:
🎉 August Esthetician of the Month
✨APPLY: Bushbalm Pro In-House Esthetician
📢Sign Up: FREE Brazilian Wax Demo
🤎 August Esthetician of the Month: Laurie Hannoush
Meet Laurie Hannoush (@lauriehannoush.pmu), a talented esthetician and passionate entrepreneur now based in Dallas, TX, whose journey began 16 years ago in Waterloo, ON. She is the proud owner of Waxonomy (@waxonomy), a thriving beauty brand, now with three locations across North America. Waxonomy is rooted in the belief that beauty should be uncomplicated and accessible to all. Laurie has built a welcoming, inclusive environment where both clients and employees feel empowered, supported, and celebrated.
With a passion for precision and an eye for artistry, Laurie specializes in waxing, brows, lashes, and permanent makeup—helping clients look and feel their absolute best with every visit. Laurie’s journey into the aesthetics world began unexpectedly—sparked by being a wax client herself and personal skin struggles. Her story is one of resilience, reinvention, and the power of following passion—proof that the most unexpected paths often lead to the most rewarding destinations.
🗓️ Want more from Laurie?
Join Kiana + Laurie LIVE on Instagram @bushbalmpro
🕛 August 11 @ 12 PM EST
✨Searching for a Bushbalm Pro In-House Esthetician
We’ve got exciting news - we’re hiring our second In-House Esthetician!
This is a rare opportunity to join the Bushbalm HQ team, help shape the future of pro education and skincare content, and work behind the scenes on all things Bushbalm.
We’re looking for a results-driven, camera-ready esthetician to join the team. If you’re the go-to for wax tips, love talking ingrowns, and know your way around Reels and routines this might be the opportunity for you.
Tap here for all the details & to apply. The application deadline is August 5th.
🤍Bushbeads Premium Hard Wax: Beauty Independent Award
Bushbalm Pro’s Bushbeads Premium Hard Wax has been nominated for a Beauty Independent Beacon Award 2025 under the Product Launch – Personal Care Category.
It hasnt even been a year since we launched Bushbeads and the love we’ve received is truly unbelievable. This wouldnt have been possible without the support of our pros.
If you have a minute, click here to let their experts know why you think Bushbeads should win this award.
🚨On Your Radar
🛍️ICES Long Beach: Our Bushbalm Pro team headed to the west coast this month! You heard that. Our team will have a booth at ICES Long Beach on August 24-25. We'll have exclusive show offers and merch for both new and returning customers, so be sure to drop by and say hi!
We will also have our new Bushbeads Premium Hard Wax for you to demo. You can find us at Booth 344.
Check out our recap video from IECSC Vegas here.
💚Key Lime Pie Selling Out: Brat Summer is over once Key Lime Pie Ingrown Hair Oil and Scrub sell out! Click here to shop Key Lime Pie before it’s gone! This is a limited edition scent so once it’s gone, it’s gone. The tentative sell out date is mid August but don’t wait until then as we may sell out sooner.
👀Something Big Is Coming : You're the first to know — we’re planning something very exciting this fall, and we couldn’t wait to give our newsletter readers the inside scoop. While the official save-the-date is coming soon, consider this your early heads-up. Stay tuned — more details will be landing in your inbox shortly, and trust us, you won’t want to miss this.
👩💻Upcoming Webinars
📢 Instagram Live – August 11 @ 12 PM EST
We’re going live on @bushbalmpro! Tune in as August Esthetician of the Month and Brand Marketing Manager Kiana chat about Laurie’s journey to becoming a successful esthetician and business owner of two locations. Set a reminder—you won’t want to miss it!
🎓 Product Knowledge Webinar – August 12 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian for a deep dive into our full product collection. Click here to sign up.
✨ FREE Brazilian Wax Demo – August 25 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim performs a full Brazilian wax on a model using our new premium hard wax, while breaking down key features, application tips, and time-saving techniques to achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up.
