February Newsletter

Love is in the air, and so is the smell of Berry Crush! šŸ’•Ā February is all about connection, self-love, and intentional care. With Valentine’s Day around the corner, it’s the perfect time to remind your clients that confidence and self-care are the ultimate acts of love. We’re bringing the excitement with new products and valuable tools designed to help you grow smarter, stronger, and more confidently. Let’s celebrate love, results, and momentum all month long, and keep building toward an incredible 2026. šŸ„‚šŸ’‹

In today’s edition:Ā 

šŸŽ‰ February Esthetician of the Month

šŸŽ„Ā  Live Shopping Event: New Product Launch

🩷 Berry Crush is here, for a limited time

šŸ’˜ Valentine’s Day Promo is LIVE

🩵 Backbar Vajacials are officially here!

Ā 

šŸŽ‰ February Esthetician of the Month: Ivana Benton

Meet Ivana — the proud owner of Ivana’s Beauty Garden in Stockbridge, Georgia. Ivana is a powerful, passionate, and professional esthetician with over 10 years of experience in the beauty industry. She specializes in waxing, yoni steams, and vajacials, and is known for delivering high-quality services that prioritize both results and client comfort. Ivana is dedicated to empowering women through expert care, education, and intentional self-care experiences.

šŸ—“ļø Want more from Ivana?
Check her out on InstagramĀ @ivanas.beautygardenn and keep an eye on our socials to see Ivana's Estie of the Month Spotlight Reel!


šŸŽ„ Live Shopping Event: New Product Launch

Esties, save the date! On Thursday, February 26th at 7pm EST we’re going LIVE! This is a Live Shopping Event like never before, packed with product education, community networking, and exclusive event-only deals.Ā 

āœ”ļøFirst-access to our most exciting launch yet

āœ”ļøFree Shipping on ALL orders

āœ”ļøFree gift with every purchase of our new product

āœ”ļøLive-Exclusive Bundle

āœ”ļøMajor Giveaway valued at $800

We won’t give away too much… but for the first time ever, we’re partnering with a foundation to support a very important cause that widely impacts our community. We can’t wait to reveal the product during our Live Shopping Event. 🩷🤫

Make sure to follow us on Instagram @bushbalmpro and keep an eye on your inbox as we release more information about this impactful community event!


 🩷 Berry Crush is here, only for a limited time 

Berry Crush has finally arrived, and it’s a hot commodity! Esties and clients can’t get enough of our newest scent. This limited-edition flirty favorite won’t last long, so shop now before it’s too late. Perfect for Valentine’s Day, stock your shelves just in time. šŸ“


šŸ’‹ Valentine’s Day Promo

Valentine’s Day deals are officially live! Feel the love with up to 15% off our Valentine’s Day Collection, plus sweet freebies along the way. Until February 2nd,Ā Free Vajazzles on every order. Yes, every order! šŸ’˜

That’s not all… šŸ’‹ From February 3–16, orders $300+ will receive aĀ Free 12-pack of Sweet Escape Minis. Because self-love starts with smooth skin. ✨ 


🩵 Backbar Vajacials are officially here!

The Vajacials you love are now housed in a beautifully branded display box designed for your backbar! šŸ“¦šŸ©µ

One box. Three benefits:

āœ”ļøStorage

āœ”ļøSignage

āœ”ļøEducation

This box comes with our NEW Backbar Vajacial Collection, which features packs of 36 and 72, ready to help highlight the masks during services and support client conversations around calming post-hair removal care! Click here to shop.

🚨On Your Radar 

⭐ Say Hello to Wax Sticks on Feb. 2nd – You asked, we listened. Made from smooth birchwood, these single-use applicators are designed for clean, precise wax application every time. They add just the right amount of control and a playful, branded touch to elevate every service. Keep an eye on your inbox to know when they are available on the site!Ā 

šŸ† New Club Bare Reward – At Club Bare, we’re all about delivering exclusive rewards and perks—just for our inner circle. Starting February 9th, you can claim the new Club Bare–exclusive keychain for only 200 points! ✨The cutest accessory for your work bag, lanyard, keys, or anywhere you want to show off your Bushbalm pride. Click here to see what other fun rewards are waiting to be redeemed!

āœˆļø Next stop: IECSC - New York City – Bushbalm PRO is kick starting our 2026 Tradeshow season and we can’t wait to see you there! Find us at Booth #2310, March 8 – 10. From hands-on education, live demos, new products, and industry networking, we’re bringing all the energy, expertise, and fun to the Big Apple.Ā 

🧔 The Sweet Escape you love is getting a makeover – New look. New name. Same crave-worthy favorite. Stay tuned, it’s worth the wait. In the meantime, take advantage of 10% off our current Sweet Escape Collection before it’s gone for good! Click here to shop Sweet Escape.Ā 


šŸ’»Upcoming WebinarsĀ 

šŸŽ“ Product Knowledge Webinar – February 3 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian for a deep dive into our full product collection. Click here to sign up.Ā 

šŸ› ļø FREE Orientation + Success Tools – February 17 @ 1 PM EST
Join Bushbalm’s Account Management Team and learn where to go for support, how to make the most of your Pro benefits, and who to reach out to whenever you need a hand! This webinar is designed to set new professional accounts up for success from day one. Click here to sign up.Ā 

šŸ’” FREE Lower Leg Wax Demo – February 18 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm Professional Brianna Becker as she performs a Lower Leg wax on a model using our viral Bushbeads Premium Hard Wax, while breaking down key features, and how to pair it with Bushbalm Backbar essentials to enhance client comfort and achieve smooth results. Come for the demo, stay for the tips. Click here to sign up.Ā 

✨ FREE Brazilian Wax Demo – February 23 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim as she performs a full Brazilian wax on a model using our viral Bushbeads Premium Hard Wax and Hydrogel Vajacial Mask. Watch her break down key product features that help you achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up.Ā 

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