The sun is shining, appointment books are filling up, and we’ve got plenty to help you make the most of the busy season. This month’s newsletter is packed with everything you need to stay inspired and in-the-know: we’re spotlighting a seasoned estie who’s built her biz on authenticity, unveiling a calming new scent that’s perfect for bikini season, dishing out exclusive loyalty rewards, and gearing up for trade show season with free gifts and live demos you won’t want to miss. Let’s dive in!
In today’s edition:
🌟 May Esthetician of the Month
🍋 A Brand-New Limited Edition Routine
🎁 Fresh Loyalty Rewards You’ll Love
🎉 Trade Show Season (and Free Gifts!)
💖 May Esthetician of the Month: Samantha Mackenzie
Say hello to Samantha Mackenzie (@sugrsugrottawa) — a seasoned esthetician from Ottawa with 16 years in the beauty biz and a heart for client care.
After starting straight out of high school, she carved out her niche in Brazilian sugaring and built her business around real relationships, consistent results, and the confidence she brings to every treatment.
Her go-to product? Bermuda Oil — for its visible brightening power and client-obsessed results.
“Be reliable, be real, and don’t underestimate the power of authenticity.”
🗓️ Want more from Sam?
Join Kiana + Sam LIVE on Instagram @bushbalmpro
🕛 May 12 @ 12 PM EST
💜First Ever Dark Spot Limited Edition Scent
Esties, meet Lavender Lemon — a refreshing, skin-brightening duo made for spring shelves and sun-kissed skin.
This isn’t just a new scent. It’s a first for us: our cult-fave Dark Spot Oil + Scrub just got a limited-edition twist — infused with calming lavender and a bright zest of lemon 🍋💜.
Your clients are already asking:
“How do I brighten up down there before bikini season?”
Here’s your answer.
✨ Lavender Lemon is formulated to visibly fade dark spots, soothe post-wax irritation, and give skin a soft, even glow — all while smelling like a spa day in a bottle.
But here’s the thing: once it’s gone, it’s gone. This drop is limited-edition, meaning when it sells out, it’s not coming back.
⏰ Want first dibs? Sign up now to shop early — before it hits everyone else’s cart.
👉 Click here for Early Access.
💗Recap of our Estie Take Over Week
We just wrapped up our first-ever Esthetician Takeover Week on @bushbalm (April 21st–27th), and WOW — it was everything we hoped for and more. If you missed it, here’s what went down, and why we’re already planning to make this an annual celebration.
What We Accomplished Together:
🌟 Featured 80+ Bushbalm Professionals across our social channels — giving our community a front-row seat to your talent.
📧 300,000+ emails sent to highlight and celebrate YOU to our full Bushbalm audience.
✨ Our own Bushbalm marketing duo got waxed by Bushbalm Pros (yes, really!) — and shared the experience on socials.
🎁 7,000+ entries poured in for our biggest social giveaway of the year.
📍 200+ new professionals added to our Studio Locator — making it easier than ever for customers to find and book with you.
Are You on the Map?
If you haven’t joined our Studio Locator yet, what are you waiting for? This is your chance to get discovered by thousands of Bushbalm fans.
👉 Submit your application here and let us help put your business on the map!
🚨On Your Radar
📍Tradeshow SZN: The Bushbalm Pro Team is hitting the road — and bringing Bushbeads Hard Wax with us.
✈️ First stop: ESI Toronto (May 5–6)
Find us at Booth 1426 and don’t miss our Vajacial + Wax Demo Class on Sunday at 1PM (Room 206-B).
Watch Bushbalm Pro Esthetician Brigitte live in action as she demos the ultra-gentle Bushbeads Premium Hard Wax and applies the skin-soothing Hydrogel Vajacial Mask on a model.
This quick, no-fuss treatment is all about:
✨ Reducing post-wax redness and irritation
💸 Boosting your backbar ROI
💆♀️ Delivering next-level comfort your clients will rave about
No registration needed — first come, first served.
🛫 Next up: ICES Dallas (May 18–19)
We’ll be at Booth 434 with Liz (@waxorsugarme) and Yessy (@gleamingskinesthetics) — two Bushbalm Pros ready to chat all things retail, in-service usage, and how to level up your treatment room with products that actually sell.
At both shows, expect:
✔️ Live Wax Demos — See Bushbeads in action
✔️ Exclusive Show Specials — Deals you won’t get anywhere else
✔️ Free Gift with every purchase 🛍️
🤍Summer Kick Off Sale: Our Annual Bikini-Ready Sale is just around the corner — and trust us, your cart (and your clients) will thank you. We can’t spill all the tea just yet, but let’s just say: It’s the kind of offer that only comes once a year. Get your shelves (and your clients) summer-ready — stay tuned 👀
🎁NEW Loyalty Rewards: Your loyalty just got a glow-up. We’ve added full-size oils for testing and sample-size Bushbeads Wax to Club Bare Rewards — so now your points go even further.
Click here to see all the new products added.
👩💻Upcoming Webinars
📢 Instagram Live – May 12 @ 12 PM EST
We’re going live on @bushbalmpro! Tune in as May Esthetician of the Month and Brand Marketing Manager Kiana chat about Sam’s journey to becoming a successful esthetician and business owner. Set a reminder—you won’t want to miss it!
🎓 Product Knowledge Webinar – May 13 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian for a deep dive into our full product collection. This 30 min session will give you all the details you need to maximize results for your clients! Click here to sign up.
✨ FREE Wax Demo for Estheticians – May 26 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim for a live waxing demo while she breaks down all the must-know features of our new hard wax. This is your chance to observe and ask all your burning questions! Click here to sign up.