October Newsletter
The spooky season has officially arrived, and so has that fall hustle — fully booked schedules, cozy vibes, and clients lining up for their pre-holiday glow. Whether you’re carving pumpkins or carving out landing strips, October is your time to shine. 🎃👻
We’re no trick and all treat this month with new rewards, fresh faces, and exclusive insider events to keep your business glowing through sweater weather. So grab your favorite fall latte (or a wax stick) — let’s make this October the smoothest one yet! 🍂☕🤎
In today’s edition:
🎉 October Esthetician of the Month
📣Bushbalm Pro Insider Summit: What you Need to Know
👋🏼Meet Liz Perez: Bushbalm’s Newest In-House Esthetician + Educator
💚We’re bringing the SASS to your Backbar
🎉October Esthetician of the Month: Miami (Leia Serrano)
Meet Leia Serrano, known professionally as Miami. Miami is a successful esthetician, entrepreneur, and educator based in Camarillo, CA. Her journey into the world of esthetics began at just 19, when a small moment of self-expression at a waxing salon ignited a lifelong passion for the beauty industry. Inspired by the freedom, individuality, and empowerment that esthetics embodies, Miami launched her own business, Tokyo Bikini Bar (@tokyobikinibar), during a time of personal uncertainty. What began as a leap of faith quickly evolved into a thriving career, built on resilience, creativity, and a deep commitment to helping others feel confident in their own skin.
Whether she's behind the treatment table, creating educational content online, or connecting with fellow professionals, Miami leads with consistency, heart, and a genuine desire to uplift others in the industry.
🗓️ Want more from Miami?
Join Georgia + Miami LIVE on Instagram @bushbalmpro
🕛 October 14 @ 12 PM EST
📣 Bushbalm Pro Insider Summit: What you Need to Know
Our very first Pro Insider Summit is almost here, are you ready to reshape the industry?
Join us on October 7th in Ottawa, Canada, or tune in from anywhere via our live stream for this landmark event.
Can’t make it to Ottawa? No worries, here’s everything you need to know:
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The event kicks off at 4:00 PM EST (and will be recorded for later viewing).
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A link will be sent to you prior to the event if you registered.
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Every virtual participant will be automatically entered into our giveaway.
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Our team will be monitoring the livestream to answer any questions in real-time.
If you haven’t registered yet, be sure to sign up here.
Make sure to tag @bushbalmpro in all your Pro Summit posts for the chance to be featured on our page! 👀🤳🏻
👋🏼 Meet Liz Perez: Bushbalm’s Newest In-House Esthetician + Educator
We are thrilled to announce that we have brought on another In-House Esthetician to keep up with the ongoing growth of the Pro community. Meet Liz Perez! With over a decade of hands-on experience in waxing and a proven track record of running a successful business with three thriving locations, Liz has truly mastered the esthetics game.
This month, Liz will be hosting Stretch Your Wax Bag: Demo + Pro Tips for Maximize Value. Come watch as Liz demonstrates smart, cost-saving methods on a live model as she shows off her signature techniques and spills why she’s head over heels for Bushbeads Premium Hard Wax. She’ll answer your burning questions (yes, even that one 👀), so bring your curiosity.
✨When: Tuesday, October 21th at 1PM EST
✨Who: Bushbalm Pro’s NEWEST In-House Estie (@waxorsugarme)
✨What: A FREE Bushbeads Wax demo on a live model!
Trust us, this isn’t a demo you want to miss. Sign up here.
💚We’re bringing the SASS to your Backbar
Make some room in your backbar Esties! This month, we’re launching a Pro-Exclusive product with a little attitude and a lot of expertise. Sign up here to be the first to get your hands on the biggest pro launch of the year!
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Early Access - Tuesday, October 14
Stay tuned — more details will be dropping in your inbox soon.
Make sure to join our PRO PSA Broadcast Channel on Instagram for exclusive updates, behind-the-scenes content, and first access to special announcements you won’t want to miss! 📣
🚨On Your Radar
🤎Vanilla Sandalwood is officially SOLD OUT: Vanilla Sandalwood was an absolute hit with esties and clients, flying off the shelves and selling out in only a few weeks! We can’t wait for you to get your hands on our next limited-edition scent, right in time for the holidays…👀
👩💻Upcoming Webinars
🎓 Product Knowledge Webinar – October 14 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian for a deep dive into our full product collection. Click here to sign up.
📢 Instagram Live – October 14 @ 12 PM EST
We’re going live on @bushbalmpro! Tune in as October Esthetician of the Month and Marketing Coordinator Georgia chat about Miami’s journey to becoming a successful esthetician and business owner. Set a reminder—you won’t want to miss it!
👑 FREE Wax Demo + Pro Tips – October 21 @ 1 PM EST
Join Bushbalm’s newest In-House Esthetician aka Liz as performs a full Brazilian wax on a model using our new premium hard wax. She will be breaking down what she loves about Bushbeads, her favorite application tips, and time-saving techniques to achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up.
🛠️ FREE Orientation + Success Tools – October 24 @ 1 PM EST
Join Bushbalm’s Account Management Team and learn where to go for support, how to make the most of your Pro benefits, and who to reach out to whenever you need a hand! This webinar is designed to set new professional accounts up for success from day one. Click here to sign up.
✨ FREE Brazilian Wax Demo – October 27 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim performs a full Brazilian wax on a model using our new premium hard wax, while breaking down key features, application tips, and time-saving techniques to achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up.