24 Award-Winning Estheticians
Top Tips To Become A Retail Expert
Top 3 Tips Explained
#1 Incorporate Backbar Products In Service
Estie Tip: Using Bushbalm’s Backbar oils in service helps start the conversation of Aftercare with a client. Simply educate on the product you’re using and it’s benefits. Educating clients on a routine that helps solves their skin care concern builds trust vs just selling a product.
BENEFITS
Increases Retail Sales
Improves Client Experience
Decreases Post Irritation
“Using Bushbalm’s backbar oils are a must! Finishing with the same product they can purchase to take home is a perfect way to introduce clients to quality aftercare”.
Gabriela Rivera
@skinco.waxbar
HOW TO
“I’m just finishing with the Bushbalm Backbar Ingrown Hair oil. It helps to nourish the skin and prevent ingrowns post-wax. You can buy some for at home too!"
#2 Ask the Bushbalm Signature Question
Estie Tip: Nobody likes to feel like they are “selling to someone”. Starting the conversation naturally helps to create a comfortable conversation about the clients aftercare routine, building trust for you to provide recommendations for their skin concerns.
BENEFITS
Improves Client Adoption
Easy To Remember
Reduces "Salesy" Feeling
“The Melted Wax team is all about asking questions in the service room! Asking about their routine or how their skin has been creates a conversation for recommendations. Relating to clients using their terms while still establishing themselves as the Pro!”
Ashley Yamauchi
@meltedwaxstudio
HOW TO
Simply start asking your clients “What’s your plan for aftercare?”. An easy way to start the conversation without feeling like a sales person.
#3 Display Products in Your Service Room
Estie Tip: Showcase products where your clients spend most of their time with you. If you have a retail display outside of the service room, try displaying a small selection of your favourites in your service room too. Visually seeing the products helps remind clients they need to re-stock or try something new.
BENEFITS
Increases Client Led Sales
Introduces More Products
Reduces Lack Of Inventory Visibility
“Displaying products at the end of my service bed as been my key to success. Having the products visible remind clients throughout the service of their aftercare essentials”.
Samantha Mackenzie
@sugrsugrottawa
HOW TO
Pair a Bushbalm exfoliating scrub and ingrown hair oil on a small shelf or next to your wax pot. Make Vajacials visible using a small stand acrylic stand to stir up conversation.
Esthetician Testimonials
@waxjunkie
"I sold out in less than 2 weeks! My clients are obsessed with Bushbalm."
@moniqueehaddad
"Bushbalm helps my clients feel comfortable and confident in their skin with good quality and effective products."
@MeltedWaxStudio
"Obsessed is an understatement! Bushbalm products have changed the game for my clients."
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