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Sugar Cookie · 200 mL | 6.75 fl. oz.

Hydrating Shave Jelly

4.9
Rated 4.9 out of 5 stars
33 Reviews

Inventory Buy-Back Guarantee

If your inventory doesn't sell through, we'll buy it back. Professionals sell through in 45 days on average. Eligible on Retail Aftercare products only. Terms apply.

Sweeten your retail shelf with Sugar Cookie, our Limited-Edition Hydrating Shave Jelly.

This cushiony jelly delivers a close, gentle shave while deeply hydrating in a single step. It glides effortlessly to cushion skin during shaving, leaving it soft, supple, and never stripped. Perfect for clients who enjoy multiple forms of hair removal, giving them a skin-first solution for the areas they choose to shave at home.

Sugar Cookie blends warm vanilla, buttery sweetness, and a hint of holiday spice for an irresistibly cozy feel.

Price Change
We've lowered the price for this product and are giving Pro's a 3 month lead on the market.
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HOW TO USE

Squeeze a generous amount into your hands, lather onto wet skin, shave and rinse clean.

For best results, use our Ingrown Hair Exfoliating Scrub first, shave and follow with our Ingrown Hair Oil for your smoothest results.

SHIPPING

Orders process in 2-3 business days. After that you'll receive an email notification with your tracking link.

CONSUMER STUDY

  • 100% of participants agreed the Hydrating Shave Jelly left their skin instantly hydrated after one use.
  • 97% of participants agreed their skin was instantly smoother and softer after one use of the Hydrating Shave Jelly.
  • 94% reported their skin looked healthier and felt more hydrated immediately after using the Hydrating Shave Jelly.

Based on a consumer survey conducted with 32 participants

INGREDIENTS

Squalane: Locks in moisture for a smooth, cushiony shave.

Aloe Vera: Provides lightweight, cooling hydration.

Full Ingredients: WATER/AQUA/EAU, SODIUM (C14-16) OLEFIN SULFONATE, GLYCERIN, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, ALOE BARBADENSIS LEAF JUICE, POLYQUATERNIUM-10, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SQUALANE, RICINUS COMMUNIS (CASTOR) SEED OIL, BENZOTRIAZOLYL DODECYL P-CRESOL, COCO-GLUCOSIDE, GLYCERYL OLEATE, SODIUM BENZOATE, POTASSIUM SORBATE, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM LEVULINATE, GLYCOL STEARATE, CITRIC ACID, TOCOPHEROL, SODIUM HYDROXIDE, SODIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, FRAGRANCE/PARFUM, MICA, TITANIUM DIOXIDE (CI 77891), CI 19140, CI 15985, CI 60730))

Results

At Bushbalm we care deeply about results and the quality of our products. 

Backed by over 10,000 reviews and hundreds of before and afters 

Customer Reviews

4.9
Rated 4.9 out of 5 stars
Based on 33 reviews
100%would recommend these products
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33 reviews
  • CB
    Chanelle B.
    Verified Buyer
    I recommend this product
    Top Services Offered Wax, Facial
    How would you describe your business? Single Spa/Studio Location
    Top skin concern amongst clients? Post Wax Irritation, Ingrown Hairs
    What categories of Bushbalm do you purchase? Retail aftercare, Hydrogel Vajacial Mask, Backbar (Oils and Wipes)
    How many of your services incorporate Bushbalm? All
    Rated 5 out of 5 stars
    11/4/26
    Scent - chef kiss! 😚

    Love how creamy and hydrating this shave jelly is.

    Was this helpful?
  • JT
    Janelle T.
    Verified Buyer
    I recommend this product
    Top Services Offered Wax
    How would you describe your business? Home Studio
    Top skin concern amongst clients? Ingrown Hairs, Post Wax Irritation
    What categories of Bushbalm do you purchase? Retail aftercare, Hydrogel Vajacial Mask, Bushbeads Premium Hard Wax, Backbar (Oils and Wipes)
    How many of your services incorporate Bushbalm? Many
    Rated 5 out of 5 stars
    11/4/26
    Best Shave Jelly Ever

    This product is luxuriously smooth and smells incredible! Already a client fav!

    Was this helpful?
  • SF
    Sidney F.
    Verified Buyer
    I recommend this product
    Top Services Offered Wax, Other
    How would you describe your business? Studio Rental
    Top skin concern amongst clients? Post Wax Irritation
    What categories of Bushbalm do you purchase? Retail aftercare
    How many of your services incorporate Bushbalm? Few
    Rated 5 out of 5 stars
    11/2/26
    LOVE

    I’m obsessed with the whole sugar cookie collection! I hope to see it again :)

    The shave jelly is soooo much silkier than I expected it to be! Very impressed :)

    Was this helpful?
  • C
    Camryn
    I recommend this product
    Rated 4 out of 5 stars
    11/1/26
    4 Stars

    The hydrating jelly is so nice to shave with! My skin was so hydrated after using this product to shave with. Love the shimmer it has as well✨

    Was this helpful?
  • AR
    Alyssa R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10/27/26
    So good!

    I love the smell

    Was this helpful?
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Frequently Asked Questions

What makes Sugar Cookie special?

Sugar Cookie is our limited-edition ingrown hair oil. It has the same ingrown-fighting formula you love, now in a warm vanilla, buttery sweetness, and a hint of holiday spice for skin that feels irresistibly soft and indulgent.

What is a Shave Jelly?

A gel-based shaving product with a thicker, cushiony texture designed to provide glide, comfort, and hydration both during and after shaving.

What areas can I use Shave Jelly on?

Anywhere you have unwanted body hair—legs, bikini line, underarms, arms, stomach, chest, and more.

Does Sugar Cookie contain fragrance?

Yes. Sugar Cookie contains a synthetic fragrance that complies with IFRA standards for safe use.

Is Shave Jelly good for coarse or curly hair types?

Yes. The thicker gel-based formula helps soften hair and improve razor glide for all hair types.

Will Shave Jelly leave my skin feeling sticky?

No. It rinses off cleanly, leaving the skin feeling soft, smooth, and hydrated.

Can I use Shave Jelly as a body wash or cleanser too?

No. It’s designed specifically for shaving—not as a full-body cleanser.

Can I use Shave Jelly on the bikini line?

Absolutely. The jelly texture is ideal for sensitive areas like the bikini line, as it cushions and helps reduce irritation. This product is also Dermatologist and Gynecologist approved for use externally on intimate areas.

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