April Newsletter

 

April Newsletter

Spring break might be over but the busy wax season is just getting started esties! This month is a super special one for the Bushbalm Pro community … keep reading to learn why 👀

In today’s edition: 

 

April Esthetician of the Month 💗

 

Meet Delina! Delina is a Licensed Esthetician and business owner located in Edmonton, Alberta. She’s been in the beauty industry for 17 years and has successfully found a balance between pursuing her passion in esthetics and being a stay at home mom. 

Check out Delina Instagram to learn how she maintains the perfect work-life balance. You can also dive into Delina’s interview questions here to learn why she decided to specialize in Brows and Brazilians. 

Join Delina and Wholesale Manager Kiana live on Instagram @bushbalmpro, on April 22nd at 12 pm EST/ 9 am PST, where they'll do a deeper dive into the interview questions.

Esthetician Exclusive Product ☀️🌴🦩

We’re dropping our first ever Esthetician Edition product which means it will only be available to purchase on our wholesale portal. Yup, you heard that right — this product is exclusively for our Bushbalm Pro’s. General launch is April 16th but Early Access launch is on April 15th. Get on the list and get the product first before it sells out.

 

On Your Radar 

Vajacial Packaging Update: It’s been a year and a half since we launched our Hydrogel Vajacial Mask and we’re excited to announce a new change. We made adjustments to the packaging to make it a bit smaller and added a hang tag to enhance your merchandising. Here’s a breakdown of what you need to know:  

  • Why did we make the change? 

    • To be more sustainable — smaller packaging + smaller shipping boxes = less waste 
    • Easier to merchandise with added hang tag  
    • Product will be more secure in new packaging — no more wrinkled Vajacials

    How does this affect you?

    • If you carry both masks, you will notice there will be an inconsistency in packaging size between the Triangle and Side Strips. This may affect your merchandising for the next few months. 

    Our plan moving forward

    • The side strip packaging will be changing in the summer but until then we will be sending out the original packaging. 
    • Our Canadian Pro’s will not be affected by this change just yet will continue to receive the old packaging until we run out of inventory in our warehouse. We will be in touch about updates once we get closer to switching over the packaging. 

 

 

 

Club Bare: Did you know that we have an incredible referral program through Club Bare? Share your love of Bushablm with your Estie Besties and get rewarded — Give $50, Get $50. Click here and scroll to the bottom of our loyalty page to learn more about how you can earn money by contributing to the growth of our community. 

Tradeshows: The Bushbalm Pro team had a busy March with two tradeshows: IECSC New York and ICES Dallas. Thank you to everyone who dropped by our booth! It was so nice to see familiar and new faces. Check out our Dallas recap reel here. This month we’re excited to connect with our Canadian esties at ESI Toronto. We’ll be a booth 1226, so come say hi if you’ll be attending the show. 

 

Industry Insights 

Be on the lookout for more skincare products focused on hyperpigmentation, with call outs like “no pigment or pigment control”. This skin concern has the spotlight for 2024. Luckily Bushbalm has got you girl. Have you tried Radiant Reset that can be used head to toe? 👀

Upcoming Events and Webinars 👩‍💻

 

Product Knowledge Webinar – April 8: Learn the basics of all things Bushbalm on April 8th at 1pm EST. We will cover everything you need to know to feel confident about retailing our product line. Click here to sign up. 

Vajacial Service 101 – April 14: Bushbalm Pro will be hosting a Vajacial Service class at ESI Toronto on April 14, Sunday 2:00 pm Room: 205-A. Join Bushbalm Pro Katrina Dixon for a live demo where she will walk you through a step-by-step process of the trending Bushbalm Deluxe Vajacial service, offering invaluable insights for incorporating it into your service room. The class is FIRST COME FIRST SERVE so be sure to show up on time. Learn more about the offered classes here. 

Instagram Live – April 22: Join our March Estie of the Month, Delina and Wholesale Manager, Kiana, live on Instagram @bushbalmpro April 22nd at noon EST for a deep dive into Delina’s interview questions. This is the perfect time to ask the Brow and Brazilian specialist any questions—we’ll keep it interactive!

Business Advice: Social Media 101 – April 22: Learn how you can get the most out of your social media and continue growing your business as a solo esthteician. Register here.

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