January Newsletter

A fresh year calls for fresh energy (and seriously smooth skin). ✨
January is all about new beginnings, big intentions, and setting the tone for an incredible year ahead. The rush of the holidays has passed, the calendar is resetting, and now is the perfect time to refocus, re-educate, and re-energize your business. This month, we’re kicking things off with exciting new webinars, new scents, and tools designed to help you grow smarter, stronger, and more confidently than ever. Let’s make 2026 our year! 🥂


In today’s edition: 

🎉 Janaury Esthetician of the Month

👑  Manzilian: Live Wax Demo ft. Waxing Queen

🩷 Are you ready for a new crush? 

✈️ Confirmed 2026 Tradeshow Schedule 

🩵 Monthly Esthetician Feature: Apply here for 2026

 

🎉 January Esthetician of the Month: Barbara Fonseca

Meet Barbara — the proud owner of Casa Glow Brazilian Wax & Skincare in North Carolina. A go-getter with an outgoing personality and a strong work ethic, Barbara is a licensed Master Esthetician with four years of experience in the industry. Her passion for esthetics began at a young age and grew into a career rooted in precision, integrity, and exceptional client care. Known for her expertise in Brazilian waxing and eyebrow shaping, Barbara is committed to delivering high-quality results that help clients feel confident and comfortable.

🗓️ Want more from Barbara?
Check out her Instagram @casaglowbrazilianwax
Keep an eye on our socials to see Barbara's Estie of the Month Spotlight Reel



👑 Manzilian: Live Wax Demo ft. Waxing Queen

Waxing Queen is back for another FREE live wax demo! Join us on Wednesday, January 21st at 1pm EST to watch Elda perform a full Manzilian on a live model while walking through every step of the service using Bushbalm’s Backbar Protocol. 

Whether you’re new to Manzilians or looking to refine your approach, this live demo will give you the knowledge and confidence to implement this high-demand service into your offerings using the right products and techniques. Click here to sign up.


 🩷 Are you ready for a new crush? 

What better way to kick off the new year than with a new scent? Get ready to crush hard, because a new flirty, fruity scent is almost here! Esties, future you will thank you for joining the waitlist. Keep an eye out on your inbox for more details. 

01.13.26 🤫

 

✈️ Confirmed 2026 Tradeshow Schedule

After an incredibly successful 2025 tradeshow season, we’re thrilled to share our official 2026 lineup — and trust us, it’s going to be our biggest year yet!

We’re so excited to meet estheticians coast to coast, reconnect with familiar faces, and introduce Bushbalm to businesses and PROs across North America. From meaningful conversations to hands-on learning and live demonstrations, we can’t wait to hit the road, spark new connections, and bring the Bushbalm experience directly to you. We hope to see you at one of the shows below, 2026 is shaping up to be unforgettable!

Want to see what it’s like to visit our booth and attend our classes? Click here for a recap video from the Vegas show and check out our Instagram for more! 🤩


🩵 Monthly Esthetician Feature: 2026 Applications NOW OPEN

We had such an amazing lineup for our 2025 Esthetician of the Month series, and we cannot wait to continue spotlighting the incredible talent within our Bushbalm PRO community in 2026! 

Every month, we spotlight one lucky esthetician from the Bushbalm PRO community, because celebrating you is our favorite thing to do. 🫶🏽✨Our Esthetician of the Month series is more than a feature; it’s a way for our community to truly connect. By sharing your story—your passion, your challenges, your wins—you help other estheticians feel seen, motivated, and reminded that they’re not alone on their journey. These stories become a source of inspiration, education, and encouragement for everyone in our industry.

Check out our Instagram to see the 12 fabulous, inspiring esties featured in our 2025 Esthetician of the Month lineup! 

Want to be featured next year? Apply here to be part of our 2026 Esthetician of the Month lineup! 

 

🚨On Your Radar 

💘 Valentine's Day is right around the corner! – Valentine’s Day is only 44 days away from January 1! As one of the busiest times for self-care and gifting, now is the moment for esties to get ahead. Take time to organize your retail shelves, restock your backbar, and plan for the seasonal rush. 

📲 Help us improve our 2026 Webinars – As we plan for 2026, we want to make sure we’re delivering the education, topics, and experiences you actually want. Your feedback plays a huge role in shaping what we create next, so we’d love to hear your honest thoughts - the more candid, the better! Click here to share your thoughts and help us develop our best webinars yet!

 

💻Upcoming Webinars 

🎓 Product Knowledge Webinar – January 6 @ 1 PM EST
Want to level up your service room? Join Bushbalm Product Expert Delian for a deep dive into our full product collection. Click here to sign up. 

💡 FREE Wax Demo + Pro Tips: First Time Clients – January 13 @ 1 PM EST
Join Bushbalm Pro’s In-House Esthetician, Liz Perez, for a live wax demo focused on one of the most important parts of growing your business — client retention. Watch Liz work on a live model as she shares her go-to strategies for creating an experience that keeps clients rebooking, returning, and referring their friends! Click here to sign up.

🛠️ FREE Orientation + Success Tools – January 19 @ 1 PM EST
Join Bushbalm’s Account Management Team and learn where to go for support, how to make the most of your Pro benefits, and who to reach out to whenever you need a hand! This webinar is designed to set new professional accounts up for success from day one. Click here to sign up. 

👑 FREE Manzilian Wax Demo ft. Waxing Queen – January 21 @ 1 PM EST
Join the one and only Waxing Queen as she performs a full Manzilian wax on a live model using our Bushbalm Backbar Protocol. Elda will share her proven tips and tricks while demonstrating how to effectively work with Bushbeads to achieve smooth, professional results. This is your chance to observe and ask all your burning questions! Click here to sign up.

✨ FREE Brazilian Wax Demo – January 26 @ 1 PM EST
Want to see Bushbeads Premium Hard Wax in action? Join Bushbalm’s In-House Esthetician Kim performs a full Brazilian wax on a model using our new premium hard wax, while breaking down key features, application tips, and time-saving techniques to achieve flawless results. This is your chance to observe and ask all your burning questions! Click here to sign up. 

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